Blog

Field notes from inside the crawl

Long-form writing on the parts of SEO that are hard to Google: rendering, decay, migrations and the maths behind keyword prioritisation.

Featured

Crawl Budget Myths That Cost E-commerce Teams Six Figures

Most sites do not have a crawl budget problem. The ones that do usually built it themselves with faceted navigation.

18 Jun 2026 · 9 min read · Technical SEO

Read article

AI SEO

AI Overviews changed what a click is worth. Here is how to structure pages so they get cited instead of skipped.

2 Jun 2026 · 10 min read

Content Strategy

A repeatable audit for finding the pages that will give you 30% more traffic without a single new article.

30 May 2026 · 7 min read

Technical SEO

INP replaced FID two years ago. Here is what a year of before/after data says about its ranking weight.

12 May 2026 · 11 min read

Local SEO

Eleven locations, eleven pages, one template. How to scale location pages that still read like a human wrote them.

21 Apr 2026 · 8 min read

Link Building

Guest posts, digital PR and business profiles — which of them still move rankings, and which just cost money.

5 Apr 2026 · 9 min read

Digital Marketing

The three channels that actually produce SEO enquiries when you don't have an agency brand behind you.

18 Mar 2026 · 7 min read

Strategy

Search volume is the least useful column in your keyword sheet. Here is what to sort by instead.

4 Mar 2026 · 6 min read

A real site, a real crawl, and the three fixes I would ship first. No sponsorships.